This NEW Approach to Marketing Will Change Your Brand FOREVER! with Lizy Freudmann (Part 2)

Welcome to Compassiviste Dialogues. I'm Ali, your host, and my mission with this podcast is to shed light on critical social and environmental issues worldwide, exploring avenues for positive change. 

This conversation explores the evolving nature of branding and marketing in response to societal changes, emphasizing the importance of human connection in marketing strategies. It delves into the emotional responses to political polarization, the dynamics of cult-like leadership, and the influence of celebrities in politics. The discussion also touches on the desire for liberation from traditional political constraints and the ethical considerations in marketing practices, particularly in relation to sustainability and consumer choices. In this conversation, the speakers explore the themes of branding, consumer choices, and the importance of diversity in the marketplace. 

They discuss the impact of wealth concentration on innovation and the role of emerging philanthropists in fostering community engagement. The conversation also delves into ethical marketing practices, the significance of collectivism in leadership, and the challenges posed by misinformation. Ultimately, they emphasize the need for hope and action in creating a more equitable society.

ABOUT GUEST:

Lizy Freudmann is a marketing strategist with a special interest in behavioral economics. She’s worked with a range of businesses throughout her 20-ish year career, including globally recognized brands like Honda and Nike, as well stores in her neighborhood serving a local clientele. She’s also worked across industries, from top 40 musicians and to financial service institutions. She’s worked with startups and solopreneurs, academic institutions and brick-and-mortar shops. Lizy loves marketing because it combines her love of storytelling with her love of people. She earned her BA in American Civilization from Brown University, and both her MBA and Masters in Global Business from Tulane University. She lives in New Orleans, and her company, One More Thing was the first Certified B Corp in the state of Louisiana.

KEY NOTES:

Evolving Brands in a Changing World
The Human Element in Marketing
Political Polarization and Emotional Responses
Cults, Leadership, and Societal Dynamics
The Role of Charismatic Leaders
The Impact of Celebrity Influence in Politics
Seeking Liberation from Political Constraints
The Nature of Political Ideologies
The Ethics of Marketing and Consumer Relationships

TIMESTAMPS:

00:00 Evolving Brands in a Changing World
01:49 The Human Element in Marketing
04:12 Political Polarization and Emotional Responses
08:04 Cults, Leadership, and Societal Dynamics
11:50 The Role of Charismatic Leaders
16:08 The Impact of Celebrity Influence in Politics
19:53 Seeking Liberation from Political Constraints
24:03 The Nature of Political Ideologies
27:53 The Ethics of Marketing and Consumer Relationships
32:04 Sustainability and Consumer Choices
48:06 The Power of Branding in Coffee Culture
51:44 Diversity in Consumer Choices
54:58 The Impact of Wealth Concentration on Innovation
57:27 Emerging Philanthropists of New Orleans
01:00:11 Democratizing Philanthropy
01:02:21 The Ripple Effect of Local Philanthropy
01:05:43 Trust-Based Philanthropy
01:09:04 Ethical Marketing Practices
01:12:55 Collectivism vs. Individualism in Leadership
01:16:40 Navigating Misinformation and Trust
01:20:27 Historical Perspectives on Leadership
01:24:29 The Legacy of Influential Figures
01:28:43 Finding Hope in Challenging Times

THINGS MENTIONED IN THE PODCAST:

https://onemorethingllc.com/
https://www.linkedin.com/in/lfreudmann/
https://www.gnof.org/program/emerging-philanthropists-new-orleans/

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This NEW Approach to Marketing Will Change Your Brand FOREVER! with Lizy Freudmann (Part 2)